#1 - College Part 1: COST
Central Questions:
How and Why has the college institution become so expensive and “out-of-control?”
Do we need to rethink how necessary college is?
Identified Patterns
You can make the argument that there are tons of patterns, trends and shifts
Two clear time period patterns associated with the cost:
1945-1980 & 1980-today
UPWARD CLASS MOBILITY
The great equalizer for educational opportunities
2.2 million veterans used it to attend college by 1956
$500 for college per semester
JOURNAL ARTICLE: The G. I. Bill and Higher Education: Success and Surprise
By Keith W. Olson
American Quarterly (Dec., 1973)
Published by: The Johns Hopkins University Press
141.39 million in 1946
227.22 million in 1980
329.59 million 2020 (as of July 1, 2020)
Demographics:
After the Silent Generation, 3 Key Generations are the focus of the college story:
Baby Boomers
Approximately 76 million were born between 1946 & 1964
Generation X
1965 - 1980; total of around 80 - 85 million
Millennials
1981 - 1996; estimates are also in the neighborhood of 80 million
****As a note, Gen Z just began coming onto campus since about 2015, so most of their data is not yet relevant to the conversation
Population of Fall Enrollees by year since 1947
National Center For Education Statistics
1947: 2,338,226
Pre-Boomer
1970: 8,580,887
Heart of the Boomers
1980: 12,096,895
Still all boomers
1990: 13,818,637
Gen X
2000: 15,312,289
Back end of Gen X and very first millennials
2017 it was at 19,765,598
Gen Z & latest millennials
POPULATION INCREASES:
From 1947 - 1970 (Baby Boomers 24 years old)
UP 266.98%
From 1970 - 1980 (Baby Boomers 34 years old)
UP 40.97%
From 1980 - 1990 (Gen X 25 years old)
UP 14.23%
From 1990 - 2000 (Gen X 35 years old)
UP 10.81%
From 2000 - 2017 (Millennials 28 years old)
UP 29.08%
Recent High School Graduate enrollment has increased:
Percentage of recent high school grads enrolling in college
49.3% in 1980
66.7% by 2017
Peaked at 69.8% in 2016
As of 2016-2017
Measured in REAL 2016-2017 DOLLARS
Weighted total of all 2 year and 4 year colleges put together
Average annual total cost of college from 1963-64 to 1982-83
DECREASED from $9,818 to $9,584 (-2.39% REAL dollars decrease)
The last time education costs decreased year-to-year for college was from the 1979/80 school year to 1980/81 school year
RECESSIONS HAPPENED & PRICES DIDN’T GO UP
Since 1980-1981
The average cost has gone from $8,687 to $23,061 (a 165.4% increase in REAL dollars)
From 63-64 to 80, the population roughly doubled from 6 to 12
For context, from 80 to today, the campus population went from approximately 12 million students to 20 million students
CPI vs COLLEGE TUITION & FEES 1985 - 2011
Dr. Steven Pinker in his book “Enlightenment Now”
The wage growth of the middle class, and, in particular, the lower half of the middle class in America and the other richest countries in the world has been the lowest of any wealth level since the 1980’s. (Page 111)
So, to apply his theory here, while the entire point of the post WWII GI BILL college movement was built upon access to higher education across classes--we are creating extra burdens on those that concept is supposed to liberate.
A copy of the graph can be found HERE
Where we stand today as it relates to % Enrollment & Price
Since 2009, the real cost of education went from $19,321 in 2008-09 to $23,091 in 2016-17 (19.51% REAL dollars increase)
That’s right after the Great Recession
State funding dried up so colleges bumped up tuition
Supply of colleges peaked at 4,726 in 2012-13 (acc. To NCES)
3,231 total 4 and 2 year colleges in 1980-81 vs 4,360 in 2016-2017 (Degree-Granting, Title IV colleges, meaning they accept and process federal aid)
Increase of 34.94%
More than enough real estate supply to at least almost keep up with the 63% demand growth over the 1980 - 2017 time period (based on the population numbers already mentioned earlier)
Average Costs 4 year public and private colleges 2017-2018
$100k in state (if price doesn’t go up every year you’re there)
$165k out of state
$205k if you’re a big private school guy
3:1 Private to public schools--BUT 62% OF STUDENTS got to public vs 38% at private
Scarcity
8400 ferraris a year
Scarcity & The College Institution
Percentage of High school grads enrolling in college
Percentage of recent high school grads enrolling in college was 49% in 1980 vs 67% now?
College becoming a LESS SCARCE resource
2. As the real dollar costs have increased by around 165% since 1980, the population has only increased by about 63%
Way more added to price than the market has dictated
The population of students went up SIGNIFICANTLY between 1963 and 1982
And the cost went DOWN.
3. The supply of colleges is still too high (and therefore less scarce)
Increase of 34.94%
Plenty of real estate supply to build out student populations and keep up with the 63% population growth over that time span
Over the past 30-40 years:
US Population way up
College Attendance way up
Therefore, Demand way up
BUT
The Supply is way up
Degrees are way up
...and therefore costs are way up.